The Last Fry | Branding

Above is an example of my logo and design where I used Illustrator to create a logo and set of images for branding on The Last Fry’s podcast and YouTube channels. These were designed with the foodie audience in mind with a ketchup and mustard theme. The playful font resembles writing in ketchup which is always paired with fries. The intent here was to design a logo that stood out and set the playful tone of the podcast. Between the modern black font, playful red liquidy last fry font, and the yellow background, any gastronome will understand what The Last Fry is about.
Displayed are profile images for Apple Podcast and YouTube, video artwork, and channel cover art. The negative space is intentional for these formats.

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