OBJECTIVE
To highlight the Typeface Barlow in Print Design
TOOLS
- Adobe InDesign
SKILLS
- Typography
- Color Theory
- Layout Design
- Visual Hierarchy
PROCESS
I began with an exploration of various typefaces that consisted of many styles. I delved deeper into the history and origins of each typeface to gain a richer understanding of their context and design intent. Guided by this knowledge, I selected a format that effectively showcased the diverse styles of Barlow while demonstrating my grasp of typographical hierarchy. To elevate the design further, I integrated the typeface itself as a visual element, blending form and function seamlessly.
REFLECTION
This project highlights the power of layout and typographical hierarchy in design. By utilizing various text styles, shapes, colors, and values, I was able to organize and present information in a way that both emphasized key elements and kept the reader engaged. The interplay between these design choices helped frame the content, making it easy to navigate and visually compelling. What stands out to me is how the project demonstrates the ability to adapt a cohesive design across different formats, proving the flexibility of a well-thought-out design system.
