OBJECTIVE
Logo / Visual Identity Design
TOOLS
- ADOBE ILLUSTRATOR
- ADOBE PHOTOSHOP
SKILLS
- Logo Design
- Typography
- Color Theory
- Product Design
- Visual Identity Development
PROCESS
The VIA project began with client consultations to define their vision and audience. Inspired by the precision of fine art photography, I designed a logo influenced by a double-reflex camera, paired with a luxurious color palette of gold and deep blue. Using Illustrator and Photoshop, I developed cohesive materials, including packaging, certificates of authenticity, and business cards, ensuring consistency and elegance across all elements.
REFLECTION
This project highlighted the importance of translating artistic inspiration into a polished, cohesive brand. By blending minimalism with luxury, I crafted an identity that reflects the photographer’s dedication to quality and exclusivity, leaving both the client and their audience with a lasting impression.
