OBJECTIVE
Design a logo and visual identity for a children’s swim school.
TOOLS
- ADOBE ILLUSTRATOR
- ADOBE PHOTOSHOP
SKILLS
- Logo Design
- Typography
- Color Theory
- Layout Design
- Visual Identity Development
PROCESS
Research: Explored competitor swim schools and analyzed child-focused design trends to identify key themes.
Concept Development: Sketched logo ideas featuring aquatic themes, such as fish, waves, and bubbles, to create a connection with the name “Lil’ Guppies.”
Refinement: Narrowed down concepts based on client feedback, focusing on a friendly fish mascot paired with clean, approachable typography.
Final Design: Delivered a polished logo with a vibrant color palette and whimsical elements that resonated with the target audience.
Challenges The main challenge was balancing playfulness with professionalism, ensuring the brand appealed to young families while maintaining credibility in a safety-focused industry.
REFLECTION
This was an opportunity to deepen my understanding of designing for family-oriented businesses. I enjoyed the challenge of creating a mascot that embodied the brand’s values of fun and safety while ensuring versatility across applications. Designing athletic mascots reminds me of my early days learning Illustrator, evoking a sense of familiarity and creativity that feels like home.
