OBJECTIVE
Create a visually appealing and modern banner and magazine ad for Amethyst Bay that highlights luxury, relaxation, and a clear call to action for bookings
TOOLS
- Adobe Illustrator
- Adobe Photoshop
SKILLS
- Copywriting
- Visual Hierarchy
- Color Theory
- Layout Design
- Photo Retouching
- Photo Editing
- Photo Manipulation
PROCESS
I not only designed the banner and magazine ad but also wrote the copy to emphasize the resort’s luxury and relaxation. Using Photoshop, I retouched and color-corrected the images, incorporating subtle photo manipulation to create the background image. The layout for the print ad was composed in Illustrator, blending the resort’s dated color scheme with a modern design. I ensured the final composition remained clean, inviting, and effective, with a clear call to action encouraging bookings.
REFLECTION
This project was a great opportunity to refine my skills in photo retouching and page layout while overcoming the challenge of a dated color scheme. Striking a balance between modernity and the resort’s established branding, I created a design that communicated luxury and the promise of a relaxing getaway without overwhelming the viewer. The final result effectively captured the resort’s essence and invited potential guests to take the next step in booking their stay.
