PROJECT TYPE
Logo / Brand Design
TOOLS
- ADOBE ILLUSTRATOR
- ADOBE PHOTOSHOP
SKILLS
- Logo Design
- Typography
- Color Theory
- Layout Design
- Visual Identity Development
PROCESS
Logo / Brand Design
SUMMARY
This project showcases a logo and branding design created in Adobe Illustrator for The Last Fry podcast and YouTube channel. The branding targets a foodie audience, featuring a ketchup-and-mustard theme. The playful font mimics ketchup, an iconic pairing with fries, to establish a fun and approachable tone. The modern black font, combined with the red, liquid-like “last fry” text and bold yellow background, ensures the design is visually striking and instantly recognizable to gastronomes.
The deliverables include profile images for Apple Podcasts and YouTube, video artwork, and channel cover art. The use of negative space is intentional, optimizing the design for its respective formats.
