OBJECTIVE
Logo / Visual Identity
TOOLS
- Adobe Illustrator
- Adobe Photoshop
SKILLS
- Logo Design
- Typography
- Color Theory
- Layout Design
- Copywriting
- Web Design Basics
- Visual Identity Development
PROCESS
For the GH Media I designed a logo that balances approachability with authority. I expanded the brand identity into a landing page and email marketing template tailored to small businesses, incorporating personal, relatable copy and imagery. Using negative space to convey a clear and simple message throughout the page design. The design elements—yellow for joy and youthfulness, bold vertical lines for height and power, and a diamond shape for grounded professionalism—came together to express the brand’s confidence and energy.
REFLECTION
This project allowed me to explore the interplay between youthful energy and professional authority in branding. Overcoming the challenge of creating an approachable yet authoritative logo was particularly rewarding. The final designs successfully captured the brand’s vibrant personality while inspiring trust and confidence in its small business audience.
